Projects
Selected works
Brand
Management
Scope: A local beauty brand
The challenge: The brand had just been born, and there was no Brand Identity study to ensure every communication channel reflected it consistently.
Result: I handled the branding from A to Z: defining the values, building brand guidelines (tone of voice, color palette, typography) and overseeing their application across packaging, website and social.
Social Media
Marketing
Scope: A gym brand
The challenge: The brand was going through an identity crisis. Content was outdated and out of sync with the target audience, communication changed style every week and nothing aligned with the brand identity. The goal was to build a solid, consistent and irresistible image for the chosen target.
Result: I aligned the feed with the brand image and defined a social strategy that increased the target audience's followers and boosted profile interactions.
Last 90 days highlights
+65% Engagement Rate
300+ Avg Comments/Post
+98 Net New Followers
454K Views
Content
Creation
Scope: A wellness brand
The challenge: Creating content that stops people scrolling. The goal was to showcase the brand's various classes, educate the audience on what made each one different and, when possible, ride trends without being "cringe".
Result: Fewer fake filters, more authenticity. I wrote the scripts, shot the videos, edited everything to the beat of the music and optimized the opening hooks for the first 2.5 seconds.
53K Top Reel Views (90d)
1.591 Top Reel Likes (90d)
6.491 Profile Visits (90d)
Promo video | Feed 68.9%
Promo video for the new Hybrid Competition the client hosted in Lugo. It reached 18,233 accounts and generated 330 profile visits with 10 new follows.
| Reel | Views | Likes | Comments | Follows |
|---|---|---|---|---|
| Hybrid Competition | 53.408 | 1.591 | 68 | 10 |
| Il Nuovo Running Club | 18.640 | 279 | 29 | 7 |
| Running Club Reel | 12.453 | 65 | 1 | 1 |
| Apertura Nuove Sale | 12.636 | 65 | 1 | 1 |
Event
Coordination
Scope: A Korean skincare workshop hosted with a premium pastry shop
The challenge: Turning an abstract idea into an unforgettable physical experience. I had to coordinate the partner on communication and scheduling, manage invitations and online communication, curate the set-up and make sure every corner was perfectly Instagrammable.
Result: I managed the event timeline, coordinated the different moments of the evening and the live-coverage strategy on social media, and conceived the post-event communication.
2 weeks after the event highlights
20.464 Views
+27 Net New Followers
406 Profile Visits