Cristina
Casadei

I develop and implement digital marketing strategies for the launch and positioning of new products in international markets (USA, South Africa and Italy). I manage the company's social channels, from editorial planning to content creation and copywriting, monitoring KPIs and insights on LinkedIn, Facebook and YouTube. I also coordinate branding and market positioning activities, working with the sales team to define and roll out integrated cross-channel campaigns.

I helped small local businesses grow their online presence, combining strategy, creativity and communication to build an authentic, recognizable digital footprint. I created tailored social strategies and editorial plans, produced on-brand content and copy, and monitored performance to drive growth, visibility and engagement over time. In parallel, I organized and coordinated events, handling their digital communication and promotion while crafting experiences consistent with each brand's identity and able to engage the audience.

Through this curricular internship, I supported the management and growth of the online community and social profiles, contributing to the definition of the brand's digital presence. I created content for Instagram and TikTok, handling concept, copywriting, visuals and stories in line with the tone of voice and communication goals. Finally, I monitored engagement, performance and social trends to spot growth opportunities and optimize the content strategy.